Imperial Brands Pulze – New generation product promotion
- Successful Launch Promotion
We launched in autumn 2021 a new generation product of our partner Imperial Tobacco in the Czech market. We successfully presented this new product to the target group in the stores of key customers using instore promotion concept realized by our promotion teams. The main goal for our promoters was to present and at the same time to sell the new product and its accessories. Our project team managed to create a stable and fully motivated team of brand ambassadors by selecting suitable candidates.
We implemented the 2nd wave of promotion at the end of 2022 in the independent market. And we must say that the results were very successful. According to the average number of devices sold per promo day, we were even more successful than in the key customer market. The success is mainly due to the attractive final price for the end consumer and due to a strong, high-quality and well-educated team of promoters, who we managed to stick to this project thanks to long-term and consistent cooperation.
The Promo House team is currently preparing the 3rd wave associated with the launch of the new device 2.0, which will take place in April – May 2023.