SSI France – FMG Group wins silter at the Trophées ActionCo Awards


  • FMG Group
  • Trophées ActionCo Awards
  • Point-of-Sale Promotion

During the awards ceremony, the FMG Group won two silver trophies, DMF won in the category “point-of-sales events” and Grass Roots won in the category “Human Resources”.


On the occasion of the 30th anniversary of the ActionCo Trophies, SSI France – DMF Sales & Marketing presented the ambassador programme it has set up with its partner HUAWEI.


To strengthen its positioning on the French market and demonstrate its innovations HUAWEI has capitalised on a team of loyal and passionate Brand Ambassadors, drawing on DMF’s expertise.


The objectives of this 360° mission at specialised retailers:


  • Improve the visibility of the HUAWEI brand & values
  • Increasing the market share and the premium share


To create a successful project with more than 30,000 smartphone sales and a 10% increase in premium share, Our strategy is to form a qualified field team.


DMF did a selective recruitment via:


  • Video pitch
  • HR Test
  • High-tech experience


To continuously increase the competence of the team, DMF integrated:


  • Physical Training: Plenary + workshops
  • Field Coaching
  • Mobile-Learning


A loyal and driven field team is the key for success. SO DMF set up an effective loyalty policy:


  • Development of teambuilding
  • Adjustment and evolution of premiums and bonus structures


To monitor and steer the performances in the stores, DMF implemented a BI reporting tool:


  • Selection of POS and associated schedules
  • Weekly POS performance monitoring
  • Analysis of quarterly results


About DMF Sales & Marketing

DMF sales and marketing, part of FMG Group, is one of the leading providers of commercial outsourcing in France.


For more than 10 years, DMF sales and marketing has used its field expertise to develop sales and enhance the value of its clients’ brands and products.


An experienced partner in deploying sales systems in the field, DMF sales and marketing works with all distribution networks: supermarkets, hypermarkets, wholesalers, local networks, selective distribution, B2B, whatever the type of product or business sector (food, high-tech, cosmetics, equipment, services, etc.).


About Grass Roots Sales & Marketing

Grass Roots, part of FMG Group, offers a unique combination to improve the performance of your sales teams and partner networks. We combine 3 areas of expertise to enable you to get the best engagement in the field: measuring your customers’ experience, steering the performance of your teams and selecting the best resources for your development.


This expertise is based on digital solutions developed in-house (internet/intranet sites, corporate portals, mobile applications, etc.), which are adaptable and can be interfaced with our clients’ information systems.


To read this case in French, please visit DMF website