Cross Border partnership with rapidly expanding Jumbo Supermarkets
Exclusive partnership in retail activation
Exclusive partnership in two countries following the expansion of Jumbo Supermarkets into Belgium
Through a cooperation of Brandwise and Field & Concept Jumbo was provided with a uniform execution, both in NL and BE. Brandwise acted as a single Point of Contact for Jumbo creating a one-stop solution for cross-border execution.
Brandwise and Field & Concept execute the commercial program for Jumbo through which manufacturers can create direct consumer interactions through cooking demonstrations, retail sampling and placement of on shelf POS material. Brandwise oversees a complete turnkey delivery from preparation, production, fulfilment, performance and reporting.
Brandwise and Field & Concept have created processes that create a 100% turn key delivery resulting into:
- Improved calendar occupancy for Jumbo Supermarkets.
- Higher ROI for manufacturers and supermarkets.
- Stronger engagement between brands and consumers.