Cross Border partnership with rapidly expanding Jumbo Supermarkets

Exclusive partnership in retail activation

activations yearly
MIO Customer interactions
POS Shelf Occupancy
POS Benelux coverage full year retail activation


Jumbo Supermarkets



Exclusive partnership in two countries following the expansion of Jumbo Supermarkets into Belgium

Central Governance

Through a cooperation of Brandwise and Field & Concept Jumbo was provided with a uniform execution, both in NL and BE. Brandwise acted as a single Point of Contact for Jumbo creating a one-stop solution for cross-border execution.



Brandwise and Field & Concept execute the commercial program for Jumbo through which manufacturers can create direct consumer interactions through cooking demonstrations, retail sampling and placement of on shelf POS material. Brandwise oversees a complete turnkey delivery from preparation, production, fulfilment, performance and reporting.



Brandwise and Field & Concept have created processes that create a 100% turn key delivery resulting into:

  • Improved calendar occupancy for Jumbo Supermarkets.
  • Higher ROI for manufacturers and supermarkets.
  • Stronger engagement between brands and consumers.

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