Neverending battle for shelf centimeters: HOW TO STOP MERCHANDISERS’ WAR

How modern technology helps tackle out-of-shelf issue and how viable is universal merchandising model? According to The Wall Street Journal, retail networks lose $634 billion each year because of out-of-stock (OOS). One of the key solutions to this is merchandising...
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POPAI RUSSIA AWARDS — SSI RUSSIA

HUGE congratulations to our SSI Russia member “Open Group”! SSI Russia won the first place in “Best project in the field of categorical management” that was nominated for at the POPAI RUSSIA AWARDS in the project of “Collective merchandising in Magnit retail network” The pilot st...
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MONDELEZ — MERCHANDISING

Competition in the retail industry is fierce and fast moving. In the face of shifting generational preferences and stay presence into the market, our client decided to set up startegical obejectives to maximizes the aesthetics of a product with the intent to increase sales. It could also play a rol...
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GREEN COLA— BRAND ACTIVATION & MERCHANDISING

Green Cola’s core philosophy, and its main distinguishing feature, is the creation of soft drinks that respond fully to the need for a healthy balanced diet.The uniqueness, innovation and authentic taste of Green Cola succeeded in gaining the preference of consumers. With a steady growth both in s...
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SAMSUNG EVENT INSTALLATION

We provide installations that are specially designed and customized for various type of business categories, providing a lasting brand and product experience. These include infowalls with real-time data, interactive tables with product recognition, and systems that connect products and information w...
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TASTY WORLD TOUR WITH THOMY

With a gigantic, inflatable globe, we staged a roadshow for Thomy with the theme “Around the World”. Taking your taste buds on a round-the-world trip? The new Thomy products make it possible, inviting you to tasting sessions across Switzerland. 98% of Swiss people are familiar with the T...
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UNILEVER — KNORR WINGS

Shelf-space optimization models within the F&B industry support retailers in making optimal shelf-space decisions.The two areas of shelf-space planning and in-store replenishment are strongly interrelated.However, shelf-space and reorder planning are of great importance to retailers especially w...
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LAGOSTINA INSTORE PURCHASING

SSI Italy supports  Lagostina to implement its new strategic approach in-store: the brand lays claim to a leading role in the category, encouraging shoppers to use kitchenware properly when preparing food, enabling them to enjoy maximum benefits in terms of performance, wellbeing and pleasure at th...
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