SAMSUNG — ROADSHOW
Samsung Roadshow was a unique combination of retail and live experience, where visitors and potential customers had opportunity to enjoy, first hand, live demo of Samsung portfolio – Galaxy smartphone series, tablets, QLED TV Series, Wind Free air conditioners and other IM & CE products. Sales was available on site and promo teams executed engagement mechanics that ensured cool giveaways to all present.
Total of 14 promotion days of unique mobile experience roadshow organised in Croatia, Serbia, Slovenia and B&H in 2017 and repeated in Croatia and Slovenia in 2018.
A great example of taking new products in the middle of most visted places within the spcified countries.
One of the most successful roadshow campaigns;
PROMOTION DAYS: 27
DEVICES SOLD: 55
DIRECT CONSUMER CONTACTS WITH LIVE DEMO: +10.500