SAMSUNG — ROADSHOW

Samsung Roadshow was a unique combination of retail and live experience, where visitors and potential customers had opportunity to enjoy, first hand, live demo of Samsung portfolio – Galaxy smartphone series, tablets, QLED TV Series, Wind Free air conditioners and other IM & CE products. Sales...
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BIO LIMO LEICHT — PROMOTION

The main objective of this strategy was to build up the customer awareness and chiefly to increase sales temporarily to gain sales volume and market share. The promotion strategy of SSI Austria for the BIO LIMO LEICHT beverages used as a competitive strategy to undercut competition by offering a low...
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DOLCE GUSTO MASS EXPERIENCE

SSI Netherlands realises the ultimate self elected sampling experience for Dolce Gusto. A large scale sampling setting where consumers actively undergo the complete product experience to get to know the Dolce Gusto assortment, its convincing taste and ease of preparation. The Dolce Gusto Mass Experi...
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