Neverending battle for shelf centimeters: HOW TO STOP MERCHANDISERS’ WAR

How modern technology helps tackle out-of-shelf issue and how viable is universal merchandising model? According to The Wall Street Journal, retail networks lose $634 billion each year because of out-of-stock (OOS). One of the key solutions to this is merchandising...
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POPAI RUSSIA AWARDS 2019 — SSI RUSSIA

HUGE congratulations to our SSI Russia member “Open Group”! SSI Russia won the first place in “Best project in the field of categorical management” that was nominated for at the POPAI RUSSIA AWARDS in the project of “Collective merchandising in Magnit retail network” The pilot st...
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FUJIFILM DRIVED A RETURN OF 3700% RETURN SUPPORTED BY SSI ITALY (PRAESIDIUM)

Fujifilm uses sponsored ads in Italy to drive a 3700% return Fujifilm had an objective. They needed a way to drive sales and visibility on Amazon Italy for their new Instax camera line which allows users to easily take and instantly print photos. Fujifilm decided to launch campaigns on sponsored ads...
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