The challenge

Many Italian businesses and brands still approach the online retailers as the off line ones, whit no specific strategy and without taking into consideration the specificity of the channel. On the other hand, there is an increasing demand for a real time analysis of the product performance on line. Thanks to SSI Italy (Praesidium), Italian businesses and retailers now have at their disposition new insights and a new category management instrument for competing and winning online:

The e-commerce analytics platform, E-Fundamentals  used by many top brands and retailers along Europe, E Fundamentals monitors the products performance on online retail and synthetizes them in a framework called “The 8 Fundamentals”, guiding the brand towards an optimization and overall growth of the e-commerce cycle. E Fundamentals competence and experience joins Praesidium for proposing a solution that offers a real competitive advantage in the current digital scene. The main starting point for concretely, fast and efficiently redesigning the shopping experience for products on the biggest online retailers.