ParkLake is conceived under three main concepts: Nature, Park and Family.

As a result ParkLake is a uniquely modern shopping complex designed with an outstanding architectural concept surrounded by an inviting natural environment as it is located very close to Titan park and lake. ParkLake brings the nature’s warmth and the immensity of the park as a meeting point with the family, converting it in one of the most ambitious and innovative Shopping Centres in the industry, inviting everyone to live an unique experience.

Parklake Mall wanted to become first choice mall for families looking for a place to offer them a complete experience for a cozy afternoon. For this purpose, SSI Romania has combined fact-based insights and sophisticated analytics to identify solutions to increase traffic, boost sales and shape the image of ParkLake as the best place in the city for shopping, leisure and fun. We have delivered strategies that drove growth, create competitive advantage, unlock profit and value-creation opportunities, and indreased traffic.

Results:

– 15 events

– average participation per day of event: 1800 persons

– very good visibility on social media pages

– contests during events with more than 2500 winners