LAGOSTINA INSTORE PURCHASING

SSI Italy supports  Lagostina to implement its new strategic approach in-store: the brand lays claim to a leading role in the category, encouraging shoppers to use kitchenware properly when preparing food, enabling them to enjoy maximum benefits in terms of performance, wellbeing and pleasure at the table.

The effective engagement of shoppers in-store is a priority. How can this be achieved?

By focusing the attention on the brand and clearly transmitting the qualities and plus-points of each product thanks to new high-quality displays that organise and highlight the products, combining information with promotional content.

SSI Italy was responsible for designing the new temporary displays, the goals being:
  • The flexibility of the solution and its adaptability to the various product lines
  • The quality and tidiness of the display
  • Brand visibility and communication of the plus-points of each line
  • Ease of transport and installation
  • Reduced costs

 

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