Hubert J.E. decided to expand its portfolio of soft drinks this year. This company presented his novelty Hubert Non-alcoholic pink in Slovakia, which besides the gorgeous pink colour will surely attract with his taste and version without alcohol. The goal of tasting and performance of the NEW Hubert Non-alcoholic pink was to approach it to consumers as a great form of refreshment during the summer days.

However, SSI Slovakia used promotional startegies which play a key role to influence,  inform, and persuade the consumer’s decisions. We believe that these strategies mainly seeks to develop primary and selective demand. While primary demand mainly focus on the desire for general products, selective demand puts more focus on the desire for selective or particular products. SSI network use this approach to hold the current position of the client in the market, however, to expand the market and still to present a corporate viewpoint on a public concern or issue.

An effective promotional strategy can help a business provide the right business information, differentiate its products, increase sales, accentuate the value of their product and stabilize sales. Through the provision of specific product information of Hubert NEW Non-alcoholic soft drinks , consumers became aware of the availability of a product in the market as well as the awareness of the taste of these drinks was important to present a whole package of services which increased the knowledge of the consumers of the Non-alcoholic Hubert drinks . We differentiate the kind of Hubert product & services  from those of the competitors within the competition marketplace in Slovakia.