FUZE TEA (TCCC)

Nationwide sampling of chilled bottles of fuzetea (international brand of ice-tea) to young adults (February – June 2018)

“Fuzetea Me-Time” offers the unexpected opportunity to take a few minutes’ break from the daily routine with the delicious taste of Fuzetea (peach-hibiscus and lemon-lemongrass)

  • Promotion setup includes “me-time areas” to positively interact with the consumers
  • The me-time areas include sound showers (you can only hear the sound when you are standing directly below the device) and various activities:
  • Me-time Balance: find your balance on a balance board
  • Me time relax: enjoy your favourite music in a swing chair
  • Me-time energy: take a little work-out break

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