“Brindate tra le stelle”

Sanbittèr Emozioni and Baci Perugina celebrate love with the contest  “Brindate tra le stelle” [A toast among the stars].

Praesidium conceived the creative concept, from the naming to the creation of the visuals for the in-store communications materials, and through to the choice of the prizes.

A starry blue sky and a heart-shaped hot air balloon: all those lovers that purchase the brand’s products between 12 and 14 February will be able to dream about taking their loved one for a very special drink thanks to the evocative in-store visibility and communications materials that recall the concept of the competition: displays, promotional tasting desks, scratch and win cards.

If you are very lucky you can win a hot air balloon trip with aperitif, while everyone will receive a romantic heart-shaped magnetic photo-holder to frame their best selfie with their special somebody.

Our creative team is ready to translate your business needs into creative concepts that grab the attention of consumers in-store to increase the visibility of brands and products and incentivise sales.

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