“Brindate tra le stelle”
Sanbittèr Emozioni and Baci Perugina celebrate love with the contest “Brindate tra le stelle” [A toast among the stars].
Praesidium conceived the creative concept, from the naming to the creation of the visuals for the in-store communications materials, and through to the choice of the prizes.
A starry blue sky and a heart-shaped hot air balloon: all those lovers that purchase the brand’s products between 12 and 14 February will be able to dream about taking their loved one for a very special drink thanks to the evocative in-store visibility and communications materials that recall the concept of the competition: displays, promotional tasting desks, scratch and win cards.
If you are very lucky you can win a hot air balloon trip with aperitif, while everyone will receive a romantic heart-shaped magnetic photo-holder to frame their best selfie with their special somebody.