Neverending battle for shelf centimeters: HOW TO STOP MERCHANDISERS’ WAR

How modern technology helps tackle out-of-shelf issue and how viable is universal merchandising model? According to The Wall Street Journal, retail networks lose $634 billion each year because of out-of-stock (OOS). One of the key solutions to this is merchandising...
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POPAI RUSSIA AWARDS 2019 — SSI RUSSIA

HUGE congratulations to our SSI Russia member “Open Group”! SSI Russia won the first place in “Best project in the field of categorical management” that was nominated for at the POPAI RUSSIA AWARDS in the project of “Collective merchandising in Magnit retail network” The pilot st...
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SAMSUNG — ROADSHOW

Samsung Roadshow was a unique combination of retail and live experience, where visitors and potential customers had opportunity to enjoy, first hand, live demo of Samsung portfolio – Galaxy smartphone series, tablets, QLED TV Series, Wind Free air conditioners and other IM & CE products. Sales...
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LONE HOTEL — MARKETING CAMPAIGN

Lone Hotel is an all year long hotel destination. Following this insight, our creative team thought of a rather different approach when building the concept for the hotel’s new brand video: why having a standard one piece video material when the hotel works successfully and changes its offer throu...
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FUJIFILM DRIVED A RETURN OF 3700% RETURN SUPPORTED BY SSI ITALY (PRAESIDIUM)

Fujifilm uses sponsored ads in Italy to drive a 3700% return Fujifilm had an objective. They needed a way to drive sales and visibility on Amazon Italy for their new Instax camera line which allows users to easily take and instantly print photos. Fujifilm decided to launch campaigns on sponsored ads...
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SSI RUSSIA — AT OPEN INNOVATIONS “THE FUTURE OF RETAIL ”

As a part of Moscow International Forum “Open Innovations” a topical panel “Intelligent Retail. The Future of Trade” was held in Skolkovo. What may lieahead in the future for the industry, how the consumer culture changes, which technologies alter the market – these and other questions wer...
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MONDELEZ — MERCHANDISING

Competition in the retail industry is fierce and fast moving. In the face of shifting generational preferences and stay presence into the market, our client decided to set up startegical obejectives to maximizes the aesthetics of a product with the intent to increase sales. It could also play a rol...
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