• To increase the sales of appliances with 6th SENSE technology
  • To increase the loyalty of Sales assistants and final customers to the Whirlpool brand
  • To increase recognition of a line-up appliance of Whirlpool 6th SENSE and to inform a final customer about the advantages of appliances of Whirlpool with 6th SENSE technology




  • Stimulation of the Final customers, Sales representatives and Sales assistants of the partner companies
  • Channels of communication are:
  • Sales representatives
  • Sales assistants of the partner companies
  • Digital activities: banner at the social nets, the contextual advertising at the Yandex & Google websites(Russia), Wi-Fi marketing
  • POS materials
  • Creation and development the special promo-site for registering the final customer’ purchases for the subsequent participation in draw
  • Creation and development the special portal for Sales assistants of the partner companies. This portal provides an opportunity to control the sales of appliances of Whirlpool with 6th SENSE technology , but the Seller has to register himself on the portal.
  • Creation of a special motivation system for the best sale assistants and sales representatives. They are awarded by valuable prizes according to their sales results every month.

Distribution channel: Electronic networks in the Russian Federation



- Increase sales to 32-34 % within 3 months

- Create the sellers” data base (more than 1200 persons)

- Automatic formation of field sales reports within the campaign




Activity Group (AG) – is one of the fastest growing BTL, digital & trade marketing companies in Russia. We are working around the whole Russian Federation and CIS (Commonwealth of Independent States), we have been on the market since 2009. AG provides all kinds of BTL & Trade marketing services.

AG works with a lot of different companies, from FMCG and alcoholic drinks to financial services and telecoms. Our employees are experienced in marketing, retail, wholesale trade and chain retailing areas that guarantees detailed understanding of all the product promotion processes, from the seller’s warehouse and to the purchase by the consumer.

In general, our clients have the opportunity to pay for our services with the extra profit which they gain by implementing our tools. Our goal is to take a leading position in the market of BTL services around the Russian Federation territory, efficiently realizing the needs of our customers by combining the classic marketing tools, innovations and our own effective solutions.

We are the investors of several projects in one of the greatest innovation centers in Russia - The Kazan IT Park Innovation Center. We implement innovations in our marketing services to inspire our partners to use new ways to deliver messages to their consumers. We have our own developed unique products, which have the highest trend. We use our own software - Online Control Tools - to increase the quality of our projects.

We are looking forward to developing strong relationship with our partners and to providing them with high quality marketing efforts.

Activity Group Case studies