- to promote new models of microwave ovens with the Crisp-function - to change the buyers’ attitude to microwave ovens: It has not only the heating-function but  also the cooking



- unique cooking show with professional chiefs

Distribution channel: Electronic networks in Moscow and Moscow region



- Increase sales to 30% within 4 months



Activity Group (AG) – is one of the fastest growing BTL, digital & trade marketing companies in Russia. We are working around the whole Russian Federation and CIS (Commonwealth of Independent States), we have been on the market since 2009. AG provides all kinds of BTL & Trade marketing services.

AG works with a lot of different companies, from FMCG and alcoholic drinks to financial services and telecoms. Our employees are experienced in marketing, retail, wholesale trade and chain retailing areas that guarantees detailed understanding of all the product promotion processes, from the seller’s warehouse and to the purchase by the consumer.

In general, our clients have the opportunity to pay for our services with the extra profit which they gain by implementing our tools. Our goal is to take a leading position in the market of BTL services around the Russian Federation territory, efficiently realizing the needs of our customers by combining the classic marketing tools, innovations and our own effective solutions.

We are the investors of several projects in one of the greatest innovation centers in Russia - The Kazan IT Park Innovation Center. We implement innovations in our marketing services to inspire our partners to use new ways to deliver messages to their consumers. We have our own developed unique products, which have the highest trend. We use our own software - Online Control Tools - to increase the quality of our projects.

We are looking forward to developing strong relationship with our partners and to providing them with high quality marketing efforts.

Activity Group Case studies