DISCOVER THE EXPERIENCE OF PAPUA

Tactical sales force supporting Mutti success story

PAPUA TACTICAL SALES FORCE SUPPORTING MUTTI SUCCESS STORY IN FINLAND

Objective: Securing Mutti portfolio distribution coverage and increase of sales in Traditional Grocery Chains.

Task: Introducing Mutti product portfolio to shop keepers, securing the shelf space and ordering practise. Additionally organising mass sales units and campaigns sales in order to maximise visibility and increase Mutti sales and market share.

People involved: 6 Papua Travelling Sales men
Distribution channel: Kesko Hyper- and Supermarkets
Outcome: 66% of outlets ordering the product into regular shelves & 40% of outlets executing mass sales.

AGENCY OVERVIEW

FINLAND

Papua Merchandising has 16 years experience in Field Marketing Services. We provide a nationwide coverage in Finland, our service staff is located from the south up to the north.  

 

The area of our service execution is both grocery and speciality trade, the meeting point between product or service and consumer. The services we offer to our customers are Papua Merchandising, Promotions, Sales Force and Research.  

 

We have divided Finland into six local areas, each having their own head of operations. This is to secure the recruiting, training, quality control and ongoing improvement processes.  

 

Our reporting system is an on-line system. Field workers are reporting required details about the field and customers have the access into the system via internet. On-line reporting and photos are supporting our customers follow-up and developing processes.

PAPUA Case studies
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