Summer Merchandising Coop

Coop, the second largest retailer in Sweden wanted to ensure the presence of its summer assortment in the 130 largest store. The focus was to create areas of interest with a high visibility and powerful offers to the consumers.


Caliptus was choosen for the task on basis of extensive experience in the field of space management and the ability of conducting an all around service on 130 sites at the same day.


The result was an increased sales volume and an activation of the entire category.


A side effect was the attention that this campaign brought to the second placement product near the market leader.




Caliptus is the leading agency in Sweden, both in matters of size, knowledge and experience in the fields of instore marketing, retail supportive services and sales promotions. Hence we are a full range partner, we have the capacity of handling all kind of campaigns and assignments regardless of size or conduct hours.


Among our customers you can find the largest FMCG retailers, suppliers and brands in the world. Working with Caliptus means working with quality throughout the entire value chain, giving our customers a high ROI and measurable results.


Our field staff, consisting of over 2000 persons and covering 100% of the country, are trained to conduct complex assignments, even in remote areas of Sweden.


Creativity, alongside with staff development has been one of our focus areas since the beginning in 2003. We have the ability to provide an entire Swedish department of creators, copywriters services and distributing it to final locations or targets. We thrive in an environment that puts our knowledge to a test. This is why we have conducted over 400 product launches on the swedish market., with multiple brands rewarded as "Product launch of the year".


CALIPTUS AB Case studies