DISCOVER THE EXPERIENCE OF PAPUA

Strategic sales force and exotic snack landfall

PAPUA STRATEGIC SALES FORCE AND EXOTIC SNACKS LANDFALL IN FINLAND

Objective: Exotic Snacks-concept launch and wide coverage among K-stores.

Task: Exotic Snacks-concept sales to shopkeepers in order to secure the volumes and visibility of Exotic Snacks-products in the market. Boost the sales by organising campaign activities.

People involved: 6 Papua Travelling Sales men
Distribution channel: Kesko Hyper- and Supermarkets
Outcome: 200 outlets visited, 35% ordering the concept, 40% ordering packed products.

AGENCY OVERVIEW

FINLAND

Papua Merchandising has 16 years experience in Field Marketing Services. We provide a nationwide coverage in Finland, our service staff is located from the south up to the north.  

 

The area of our service execution is both grocery and speciality trade, the meeting point between product or service and consumer. The services we offer to our customers are Papua Merchandising, Promotions, Sales Force and Research.  

 

We have divided Finland into six local areas, each having their own head of operations. This is to secure the recruiting, training, quality control and ongoing improvement processes.  

 

Our reporting system is an on-line system. Field workers are reporting required details about the field and customers have the access into the system via internet. On-line reporting and photos are supporting our customers follow-up and developing processes.

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