Something in your teeth?

To drive Philips’ Christmas promotion and sales campaign the RelationMedia crew showed how effectively, gentle and easy improving your mouth hygiene is with the Philips Sonicare product range. We demonstrated how the all-new Sonicare Airfloss lets you skip tedious threadwork with a good conscience.

The goal was to boost Christmas sales of selected Sonicare products through activities in all the stores of Denmark's leading hypermarket chain BILKA giving the shoppers the opportunity to learn about the products while holding them in their hands. We explained, demonstrated and sold products leaving more than one store out-of-stock testifying to yet another successful promotion by RelationMedia.

Our promotion crew was given a thorough product training at the RM offices by Philips' own staff and combined with high quality POS-materials the activities attracted a lot of attention in the stores. The shoppers where happy to experience the ease of the Sonicare products and happy with the opportunity to get all their questions answered all at once.




RelationMedia is Denmark’s leading shopper promotion agency and our primary focus is generating brand awareness and sale for your product. Our hallmark is a high level of service, know-how and professionalism.

RM Promotion executes product presentations and sampling activities in Denmark's biggest FMCG chains and in off-trade locations relevant for your target group. Our concept includes handling staff, store information and quality set-ups.


RM Greenhouse advises on creative experience development and design for B2C and B2B activities. We transform above-the-line campaigns into engaging shopper experiences and set up events around your brand.

Furthermore our RM Fieldservice handles educated sales teams and efficient merchandising as well as high-quality data collection for Denmark's biggest supermarket chains and major Danish and international suppliers.


Our staff holds experiences and skills in various fields relevant to promotion such as sale, marketing, retail, project management, ideation and design. In the field our more than 1,000 skilled and dedicated freelancers implement your activities insuring sale and appreciative responses from customers.