Orange is now Salt

Orange is now Salt

Client: Orange Communications SA, now Salt Mobile SA
Period: 24 – 28 April 2015
Services: Field agents, merchandising, tailored reporting, packaging, storage, transport

Orange is now Salt – and we were there to help.

As part of the biggest re-branding Switzerland has ever seen, Promotion-Tools was tasked with the merchandising and entire logistics of remodelling all 83 Salt stores.

After an intense period of preparation, a total of 30 merchandisers were deployed across Switzerland between 24 and 28 April 2015.

The first step was to fit store windows with new elements and dispose of the old Orange material – a task that required 15 teams in vans delivering 136 palettes, assembling the new decorative elements and getting rid of 18 tonnes of old material.

In a second step, 32 cinemas across Switzerland received new Salt Cinéday material, 25 post offices were provided with new The ABO marketing material and 49 Salt Points (partner stores) underwent a complete branding overhaul.

With every completed POS, Salt's management received a report from the team on site, sent immediately via tablet. Promotion-Tools drew up a total of 595 reports, ensuring a perfectly smooth process.

The whole project was overseen and supported by a 15-strong Promotion Tools taskforce. We are proud to have turned this highly complex project into a success for Salt.



We are an independent, owner-managed, below-the-line agency headquartered in Zurich with Swiss branch offices in Lausanne, Taverne, Ecublens and Unterengstringen and a European presence thanks to our membership of the international Sales Services International (SSI) network.

We specialise in live marketing. We develop and realise promotions. We plan and operate logistics. We develop and roll out project-related IT solutions. We have lean structures, dynamic teams and a pool of freelancers operating in a wide range of disciplines .

We act with entrepreneurial intelligence and make decisions based on sound common sense. We are skilled in staging challenging events and developing new ideas. We set trends and aim to become Switzerland's leading field marketing agency.

We go the extra mile day in, day out for our clients and our colleagues. We ask all the right questions and strive to come up with the best solutions. We live below the line and love promotions above all other else. We are Promotion-Tools.