Japan Tobacco International

JTI cashier belt
Realisation of sticking of cashier belts by stickers with visuals of cigarettes brands.

Sticking was doing on tradional market such as Coop, CBA and Eurodiscont chains. Specially trained team of visual merchandisers realised sticking in more than 500 shops in traditional market chains. Client was informed about processing of this promotion by daily report which was realized by online Salesapp aplication with complete photodocumentary.

JTI Billa dispensers
The team of merchandisers placed cigarette´s dispensers directly in the cash zone in whole Billa chain. Sales House agency ensured complete logistic of almost 700 dispensers, which were placed on 130 shops. Agency processed complete report with final evaluation of campaign.



Sales House is a czech & slovak sales promotion agency focusing on field marketing activities. Sales House history dates back to 1993 and since its establishment belongs to the top below the line agencies in the region. Sales House provides effective solutions for brand activation at the point of sale through their professional teams. Sales House saves time and money to their clients and continually delivers unique solutions.

Sales House provides the following services:
1. Event & Consumer marketing
1-2-1 promotion, Sampling, Active selling, Door to Door promotion, Event marketing Launch event, Teambuilding, Dealers meeting, Road show, Bonus program, Loyalty program, Consumer promotion

2. Sales services & Outsourcing
Merchandising, Outsourcing of sales activities in Modern market, Sales structure set up and management, Outsourcing of sales activities in Traditional market, Solutions tailored to traditional market, Short term/long term sales structure leasing, Direct selling, Van selling

3. Retail marketing & Consultancy
Process efficiency analyses in modern market, Setting up and analyses of motivation schemes, Warehouse and logistics optimalization, Crisis management in FMCG market, Strategies and consultancy for MT and TT

4. Data managment
Market monitoring (Retail share, Assortment share, Secondary display share, Price monitoring, Discount price verification, Products in stock monitoring, Sales promotion monitoring, Installation of POS and POP material, Expiration monitoring, Monitoring of Competition activities, Field data collection and Photo-documentation), Staff audit Sales team/employees monitoring, Mystery shopping, Specialized audit - HORECA Audit

5. Warehouse & Logistics
Product and P.O.S.M Warehouse management and logistics, CZ/SK coverage with regional coverage

Sales House - Sales dedicated company.

SALES HOUSE Case studies