Hewlett-Packard at Rinascente

Hewlett-Packard decided to show off its fashionable special notebook collection at the very heart of Milan: LaRinascente shopping center. The mall is one of the most visited city attractions, where millions of shoppers enter every day.

In this luxury place it is necessary to engage the target in an exclusive shopping experience: Hewlett-Packard, together with Praesidium, faced the challenge of setting up a branded exhibition that captured the heart of the shopper. The engagement has been reinforced by the opportunity to try products supported by a dedicated sales promoter.

To make the strategy successful, a perfect in-store execution was needed. Praesidium gave life to the brand inside the store, building the perfect setting to welcome the customer and launch the new line up.




Being at the heart of the relationship between brand, consumer and retail, Praesidium is the right partner for those companies who are looking for an agency able to design, implement and measure an effective shopper marketing strategy.

Over its 15 years of experience Praesidum has consolidated a deep knowledge of the channel and has built a strong relationship with the retail. Our DNA combines the attention to sales results with an enthusiastic love for marketing.

Think new. Act Fast.

We think new and act fast to identify objectives, activities, tools and ideas to meet the heart and wallet of the consumer in different touch points, influencing its purchase path before, during and after the purchase act.

Shopper Marketing Makers

Thanks to our far-reaching presence across the country, the multidisciplinary and synergic expertise of our team and the passionate work of our people, Praesidium is the best partner to face market changes and shopper marketing challenges.


PRAESIDIUM Case studies