DISCOVER THE EXPERIENCE OF IQFM ACKERMANN

Ferrero

Goal

- Introduction of new products to the Traditional Trade
- Relaunch of praline range after low summer season
- Improvement of display on shelves


Solutions: OUTSOURCED SALES FORCE and MERCHANDISING


- up to 40 Sales Reps of IQFM
- 20 visits per Sales Rep every day
- Van Sales based activity
    
- Installation of seasonal POSM and display stands

Results

- Permanent  service of additional 40 000 points of sale
- 1-2 projects per years through 9 years of cooperation

 

AGENCY OVERVIEW

POLAND

IQFM is an Anglo-Polish Field Marketing Agency present on the Polish market since 1996. We have worked with success for the leaders of many different branches - including food, drink, tobacco, telecommunications, CE and DIY.

 

We work with our clients to improve their product distribution, product display, sales volumes and market share - supplying them with teams of sales people that we recruit, train, manage and control. 

 

17 years of experience has made us an expert in sales force outsourcing, merchandising, sampling and events and with a wide range of other sales support tools that all form part of successful Shopper Marketing. Regardless of chosen tools the Agency’s goal and mantra is the same: “It’s all about sales!”.

 

IQFM ACKERMANN Case studies
.