Boost sell-in with Cust. Experience Specialists (CES)
Visibility through Merchandising & Commando drives
Boost Sell-out with Sell-through Specialists
Logistical support

Answer by F&C :
• 360° approach for field activities thanks to range of services provided by F&C
• Technical and commercial support throughout the year by 3 CES in Belux and 3 in The Netherlands
• Recruitment & selection by Talent Hunter F&C
• Integration and optimization of BOSE structure
• Installation and maintenance of visibility materials at retailers
• Technical support through trained merchandising teams
• Global Benelux product launch for all new product (displays, technical product installations communication materials, etc...)
• Logistical support to independent resellers of Bose
• Sales advice during the Year end period
• Animated quiz in the Point of Sale to boost sales
• Professional & trained promo teams during B2B and B2C events



Field & Concept was born in 1989 and is an established value in the field marketing sector in the Benelux. Our core business lies in optimizing the brand awareness, visibility and sales. Through strategic and conceptual advice we enforce the sales force, brand activation, merchandising and logistics. We train and coach tailor-made and passionate teams with one clear mission: speak to the heart of the consumer.

We organize campaigns in Brand Activation through in- & out-store animations and Brand Awareness using a guerilla approach. To activate a brand, we bring effective brand messages to today’s consumer, with originality in order to stand out from the crowd, to seize their attention when and where they least expect it. Our aim is to hold people’s captive until they’ve absorbed the message, felt – tried – smelled the product… Your brand is in good hands!

Field & Concept Case studies