DISCOVER THE EXPERIENCE OF IQFM ACKERMANN

Atlas Sales Force

Goals
- Education of shoppers and store staff
- Management of whole category  
- Increase of sales of ALL products

 

Solution
- Constant merchandising work in 70 halls
- Employment and training of presenters/shopping assistants
- Education of staff about benefits of products
- Organization and supervision of promotions supporting sales of low rotating products


Results

- Interrelated sales of whole Altas assortment – cleaning products, glues, mortars, silicones etc. (Shoppers bought everything of one brand)
- Improvement of brand image as a company caring about professional consulting and order of products displayed on shelves.
- Sales of low rotating and high prices products – this form of promotion appeared to be very effective in matter of product which do not sell a lot without advice of consultant.

 

From the beginning of 2013 – project expanded to over 150 DIY stores!

 

AGENCY OVERVIEW

POLAND

IQFM is an Anglo-Polish Field Marketing Agency present on the Polish market since 1996. We have worked with success for the leaders of many different branches - including food, drink, tobacco, telecommunications, CE and DIY.

 

We work with our clients to improve their product distribution, product display, sales volumes and market share - supplying them with teams of sales people that we recruit, train, manage and control. 

 

17 years of experience has made us an expert in sales force outsourcing, merchandising, sampling and events and with a wide range of other sales support tools that all form part of successful Shopper Marketing. Regardless of chosen tools the Agency’s goal and mantra is the same: “It’s all about sales!”.

 

IQFM ACKERMANN Case studies
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