DISCOVER THE EXPERIENCE OF MSPS

Unilever

Retail Auditing @ Unilever

Brief
Unilever launched an audit project, with the objective of monitoring 8 categories of products from over 100 Bucharest stores (hypermarkets, cash&carry, medium & big stores)

Solution

- Auditors visit stores from a list supplied by Unilever: a single visit/store/cycle
- Monthly visit cycle and up to 8 KPI’s measured in store via electronic questionnaire on hand held device => Central database.

MSPS role:
- Strategic communication
- Control of roll out data plan
- Consistent measurement & quality control of data questionaire development
- Reporting dashboards, local management
- Provision & Training of measurement field team

Results
After very good results in the 1st year, re retail audit program expanded nation-wide in 700 stores and in present, the project is running successfully for the 4th year (2012-2015).

AGENCY OVERVIEW

ROMANIA

MSPS is a leading Integrated Marketing & Sales Services Agency, founded in 1993. The company originated in Greece and has expanded its operations in Bulgaria, Romania and Cyprus, with central offices in Athens, Sofia, Bucharest and Nicosia. We offer integrated services covering all aspects of Marketing and Sales disciplines, ranging from tactical to strategic and from the consumer to the entire trade network. We are a one stop shop, offering our clients fully integrated services with results! Our mission is to be a valuable partner to our clients, assisting them in accomplishing their goals. We are committed to our clients, working as a team to achieve:

 

- Sales increase
- Distribution improvement
- Image enhancement
- ROI

MSPS Case studies
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