Management of promotional material and logistic needs in the OOH-channel.
Warehousing and dispatch of POS material

Answer by F&C:
• Dedicated team
• Flexibility to get the orders and installations executed on time for the different brands.
• > 550 m2 dedicated space for 3 different logistic approaches:
• Ad hoc requests by sales reps • Client drive-in requests by Nestlé Waters, in direct communication with stock and project manager
• ‘ad hoc : F&C ensures the planning and complete execution of the …
• Stock management software : gives accurate and immediate feedback about the items in stock



Field & Concept was born in 1989 and is an established value in the field marketing sector in the Benelux. Our core business lies in optimizing the brand awareness, visibility and sales. Through strategic and conceptual advice we enforce the sales force, brand activation, merchandising and logistics. We train and coach tailor-made and passionate teams with one clear mission: speak to the heart of the consumer.

We organize campaigns in Brand Activation through in- & out-store animations and Brand Awareness using a guerilla approach. To activate a brand, we bring effective brand messages to today’s consumer, with originality in order to stand out from the crowd, to seize their attention when and where they least expect it. Our aim is to hold people’s captive until they’ve absorbed the message, felt – tried – smelled the product… Your brand is in good hands!

Field & Concept Case studies