DISCOVER THE EXPERIENCE OF IQFM ACKERMANN

Icon live Jewellery

Goals
Introducing and managing the whole jewellery and accessories category in Modern Trade hypermarkets.


Solution
- Visual Merchandising – on permanent basis
- Managing ad hoc  promotions
- Changing current collection with dedicated exposition
- Installation of display equipment
- Managing all POSM /logistic, mounting, audits/
- Excellent  relations with store mangers
- Compliance audits


Results

- Constant cooperation since the beginning of 2010
- 2-6 visits per week in each location
- Reporting on dedicated on-line platform with permanent access for client
- Constant increase on number of shops serviced: 2010 – 20 stores, 2012 – 170 stores
- Servicing two key partners in Poland: TESCO (incl. F&F store), SYMK (leading childcare chain)

 

AGENCY OVERVIEW

POLAND

IQFM is an Anglo-Polish Field Marketing Agency present on the Polish market since 1996. We have worked with success for the leaders of many different branches - including food, drink, tobacco, telecommunications, CE and DIY.

 

We work with our clients to improve their product distribution, product display, sales volumes and market share - supplying them with teams of sales people that we recruit, train, manage and control. 

 

17 years of experience has made us an expert in sales force outsourcing, merchandising, sampling and events and with a wide range of other sales support tools that all form part of successful Shopper Marketing. Regardless of chosen tools the Agency’s goal and mantra is the same: “It’s all about sales!”.

 

IQFM ACKERMANN Case studies
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