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Western Union Roadshow

"Pass money quick and easy" - that's the message of Western Union. And all those who haven't heard it yet are set to do so now. Passers-by are actively approached and made aware of Western Union and its services using buzz words and phrases including "global", "in just a few minutes", "reliable" and "at no cost for the recipient".

 

The campaign put on an impressive show, with promoters offering passers-by helpful advice from inside a giant inflatable cube. The eye-catching, yellow illuminated 3D visualisation stood out and attracted attention from afar.  The roadshow visited Basel, Lucerne and Zurich. Participants also had the chance to enter a competition and to show off their football skills by enjoying a game of Kinect on the games console.

 

The roadshow took place during the UEFA Euro League matches - quite fitting given Western Union's partnership with UEFA. As a little fun extra, promoters handed out "football fever pills", which were chewing gums shaped like mini footballs. This proved a hit with both young and not-so-young football fans.

 

AGENCY OVERVIEW

SWITZERLAND

We are an independent, owner-managed, below-the-line agency headquartered in Zurich with Swiss branch offices in Lausanne, Taverne, Ecublens and Unterengstringen and a European presence thanks to our membership of the international Sales Services International (SSI) network.

We specialise in live marketing. We develop and realise promotions. We plan and operate logistics. We develop and roll out project-related IT solutions. We have lean structures, dynamic teams and a pool of freelancers operating in a wide range of disciplines .

We act with entrepreneurial intelligence and make decisions based on sound common sense. We are skilled in staging challenging events and developing new ideas. We set trends and aim to become Switzerland's leading field marketing agency.

We go the extra mile day in, day out for our clients and our colleagues. We ask all the right questions and strive to come up with the best solutions. We live below the line and love promotions above all other else. We are Promotion-Tools.

 

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