DISCOVER THE EXPERIENCE OF PROMOTION-TOOLS SALES & LIVE MARKETING

SPORTY: PROMOTION TO GENERATE LEADS FOR UPC MYSPORTS

Successful UPC event series to raise awareness of MYSPORTS. Thanks to a creative mechanism, we succeeded in driving 45% of promotion customers back to the POS.

 

The UPC campaign aimed at raising awareness of the new MYSPORTS channel, with the focus on generating new leads and increasing shop traffic. In the bidding process, we were able to convince UPC with our concept. Achieving a drive-to-store rate of over 45%, the implementation proved that the concept also works in practice and not only on paper.

 

In seven different malls, we invited visitors to actively engage in football or ice hockey goal shooting. All participants received one piece of a jigsaw puzzle and could then find out at the UPC store whether their piece matched a gadget or the daily prize (Sonos box). Moreover, each registered participant automatically entered the draw for the main prize, an ice hockey VIP ticket. We were responsible for the overall presentation, including the design and implementation of the inflatable sports arena and the gadgets, as well as staff recruitment.

 

 

AGENCY OVERVIEW

SWITZERLAND

 

 

Successful and creative

 

Welcome to one of the strongest live marketing agencies in Switzerland. We have been conceiving, integrating and implementing successful promotions since 2001. We optimally represent your brand and deliver measurable results for increased sales. We also analyze the customer base and orchestrate digital contact points. Thanks to accumulated know-how, we are driving live marketing into the future - with the goal of becoming the country’s sales leader.

 

 

Creative and technical

 

We have concentrated technical knowledge and comprehensive handling in-house. We will manage your projects from their original idea and conception, through their logical set-up on site and to live marketing data gathering. We give everything to produce ambitious results and develop new ideas and trends.

 

 

PROMOTION-TOOLS SALES & LIVE MARKETING Case studies
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