DISCOVER THE EXPERIENCE OF PROMOTION-TOOLS

Real taste. Zero sugar. Yes, it's possible!

Is it possible to enjoy the real taste with zero sugar? Yes, it’s possible! With the Coca-Cola Zero Promotion 2012.

 

 

 

The Coca-Cola Zero teams are visiting various Swiss cities in German- and French-speaking Switzerland! Distributing thousands and thousands of samples – chilled, of course. A challenge for our internal and external chilling logistics - but a feasible one, of course.

 

The samples have been cooled to a temperature of 2-4°C when they are handed out. Always! Where are the teams exactly? At work, in street guerrilla campaigns, in approved stand promotions, in shopping malls and at events. The "Impossible" screens show consumers drinking Coke Zero in impossible situations. The basketball rubbish bin turns the disposal of the empty cans into a fun game.

 

 

 

The scope was gigantic. Three teams were constantly in operation daily for a period of two months. This sampling campaign will remain a memorable experience. The unusual venues, the games, which were cleverly devised down to the last detail, and the professionally equipped crew were a guarantee for success. We achieved the aim we had set ourselves: the distribution of 457,000 samples to consumers!

 

 

AGENCY OVERVIEW

SWITZERLAND

We are an independent, owner-managed, below-the-line agency headquartered in Zurich with Swiss branch offices in Lausanne, Taverne, Ecublens and Unterengstringen and a European presence thanks to our membership of the international Sales Services International (SSI) network.

We specialise in live marketing. We develop and realise promotions. We plan and operate logistics. We develop and roll out project-related IT solutions. We have lean structures, dynamic teams and a pool of freelancers operating in a wide range of disciplines .

We act with entrepreneurial intelligence and make decisions based on sound common sense. We are skilled in staging challenging events and developing new ideas. We set trends and aim to become Switzerland's leading field marketing agency.

We go the extra mile day in, day out for our clients and our colleagues. We ask all the right questions and strive to come up with the best solutions. We live below the line and love promotions above all other else. We are Promotion-Tools.

 

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