Dedicated team of 80 merchandisers
> 11.000 visits/year
Real time data and pictures
Management of 4500 different stock elements & 2000 orders per year

Answer by F&C:
• Fixed team of 80 merchandisers & 3 Field Supervisors
• Back Office of 1 + 3 people
• Wide range of merchandising activities: – From the organization of the product to the implementation of the Shop – High level of specialization : 5 tailor made training/promotional, drive & 4 qualified teams
• Webreporting with facility management : All in one !
• Warehousing & Logistics : management of 10.000 items in 2700 m²

For Proximus we enable dedicated merchandising teams, under supervision of an experienced project management team, for the set-up of promotional campaigns and qualitative visibility support throughout the year in the Proximus network. Through our WEBTOOL we offer real-time data with pictures and analysis of the installations.


An important logistical support is also guaranteed by our project team



Field & Concept was born in 1989 and is an established value in the field marketing sector in the Benelux. Our core business lies in optimizing the brand awareness, visibility and sales. Through strategic and conceptual advice we enforce the sales force, brand activation, merchandising and logistics. We train and coach tailor-made and passionate teams with one clear mission: speak to the heart of the consumer.

We organize campaigns in Brand Activation through in- & out-store animations and Brand Awareness using a guerilla approach. To activate a brand, we bring effective brand messages to today’s consumer, with originality in order to stand out from the crowd, to seize their attention when and where they least expect it. Our aim is to hold people’s captive until they’ve absorbed the message, felt – tried – smelled the product… Your brand is in good hands!

Field & Concept Case studies