Philips Satin Perfect Street Squad

The objectives
Generate word of mouth for the new Philips SatinPerfect epilator, create engagement with the target group, increase the reach of street promo, create a carry-over effect through social media

The Idea – the Implementation
MSPS designed, planned and implemented an integrated activation involving Promotional marketing activities and Digital interaction. The SatinPerfect girls, characterized as “segway girls’’, “cyclist girls’’ and “roller-skate girls’’, amazed the streets of Athens with their impressive appearance, their wonderfully-shaved legs, their striking vehicles and summery mood.


They approached women, informed them on the SatinPerfect benefits and invited them to participate in the SatinPerfect Facebook contest using their iPads. More than 30.000 women in 30 street events responded pleasurably and enjoyed themselves.


Also a Philips SatinPerfect Facebook Fan Page was created, aiming at reaching a broader audience and creating a carry-over effect tied to the promo experience. The Fan Page was used as a communication tool to inform the public on upcoming events, to bond  with them,  to keep them entertained with applications, games “what Satin Perfect girl type are you?” and draws with trips as a gift to Greek islands. The page reached more than 10.000 fans in a month, without any Online Media communication.




MSPS is a leading Integrated Marketing & Sales Services Agency, founded in 1993. The company originated in Greece and has expanded its operations in Bulgaria, Romania and Cyprus, with central offices in Athens, Sofia, Bucharest and Nicosia.


We offer integrated services covering all aspects of Marketing and Sales disciplines, ranging from tactical to strategic and from the consumer to the entire trade network. We are a one stop shop, offering our clients fully integrated services with results!


Our mission is to be a valuable partner to our clients, assisting them in accomplishing their goals. We are committed to our clients, working as a team to achieve:

- Sales increase
- Distribution improvement
- Image enhancement


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