Nivea Sun Protection

At the start of the summer Beiersdorf wanted to inform people about the importance of wearing sun protection. To effectively communicate the message, Brandwise realized a creative concept to reach the target audience.


Using a flexible setting, branded bikes and visual, the sampling campaign was effectuated at fitting locations such as the beach, zoo’s and entertainment parks. Through the infrastructure and the chosen locations the marketing message was successfully communicated.



- Realization of remarkable infrastructure to communicate importance of sun protection


- Production of custom made bikes allowing team access to the beach, amusement parks and Zoo (pedestrian areas)


- Selection of enthusiastic and pro-active team members for the sampling

Consumers received free sun protection samples.





In a world where traditional media is losing its impact the need for personal contacts is greater then ever. With a strategic approach we supply integrated field marketing solutions with measurable results.We achieve this by finding your target audience and being present at the right time with the right means. With people as the ultimate medium, face-to-face, tangible and personal with a real conversation.


Brandwise develops result oriented field marketing strategies to create integrated solutions  that achieve your targets. For this we define which services to conduct, individually or integrated. We work through expertise as gathered in Business Intelligence center, analysis, measurement and creativity.

Business Intelligence

With Business Intelligence as the starting point for an effective field operation we act as your strategic sparring partner in addressing your challenges. Services include a.o.: sales & merchandising, interaction marketing (outdoor and indoor sampling, demonstrating and promotion services), hospitality services, VIP hosting, fair presence, auditing and event services.