Dedicated team of 70 merchandisers that are present on a daily basis in the network of F1 and F2 retailers. 50.000 hours are performed per year in a network of 150 POS.

Answer by F&C:
• SPOC approach with clear project view
• Monthly analysis and verification of respect for share of hours on POS level
• Real time information on performance
• Analyses:
o Budget analysis
o On general and POS level
o Easy access for the 40 Mondeléz sales promoters



Field & Concept was born in 1989 and is an established value in the field marketing sector in the Benelux. Our core business lies in optimizing the brand awareness, visibility and sales. Through strategic and conceptual advice we enforce the sales force, brand activation, merchandising and logistics. We train and coach tailor-made and passionate teams with one clear mission: speak to the heart of the consumer.

We organize campaigns in Brand Activation through in- & out-store animations and Brand Awareness using a guerilla approach. To activate a brand, we bring effective brand messages to today’s consumer, with originality in order to stand out from the crowd, to seize their attention when and where they least expect it. Our aim is to hold people’s captive until they’ve absorbed the message, felt – tried – smelled the product… Your brand is in good hands!

Field & Concept Case studies