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Lufthansa - Sounds in the world

Fresch Thinking conducted Lufthansa’s digital and event campaign 2012/13 – Sounds in the world, and was responsible for the idea, design and implementation.

 

To join the campaign the participants had to listen to a sound clip of 60 sec from one of Lufthansa’s destinations before they had to guess which city the sound came from. In addition to the digital campaign it was a set up of special events in Oslo, Stavanger and Bergen.

 

The combination of a Digital competition and special events committed the consumers and gave very good results in terms of increased sales of tickets for Lufthansa, etc.

 

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