DISCOVER THE EXPERIENCE OF BRANDWISE GROUP

Lätta product (re)launch

In 2012 Unilever (re)introduced the brand Lätta in the Netherlands.With a new proposition a renewed Lätta was presented to the target audience. Brandwise acted as partner for both the instore promotions as the sampling campaign at high traffic locations.

 

Instore:

 

• Total 400 instore promotions
• Period Q3 2012
• Target 350 tastings per day
• Uplift in conversion (average) 300%

 

Sampling high traffic locations:

 

• Total 40 activation days
• City centers and shopping malls / trainstations
• Target 4.800 tastings per day

 

AGENCY OVERVIEW

NETHERLANDS

Mission

 

In a world where traditional media is losing its impact the need for personal contacts is greater then ever. With a strategic approach we supply integrated field marketing solutions with measurable results.We achieve this by finding your target audience and being present at the right time with the right means. With people as the ultimate medium, face-to-face, tangible and personal with a real conversation.

 

Brandwise develops result oriented field marketing strategies to create integrated solutions  that achieve your targets. For this we define which services to conduct, individually or integrated. We work through expertise as gathered in Business Intelligence center, analysis, measurement and creativity.

Business Intelligence


With Business Intelligence as the starting point for an effective field operation we act as your strategic sparring partner in addressing your challenges. Services include a.o.: sales & merchandising, interaction marketing (outdoor and indoor sampling, demonstrating and promotion services), hospitality services, VIP hosting, fair presence, auditing and event services.

 

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