DISCOVER THE EXPERIENCE OF Field & Concept

L’OREAL

Briefing:
30 to 160 points of sale per round
from 5 to 15 merchandisers
in a period of 2 weeks


Answer by F&C:
• The merchandisers install the new L'Oréal products based on the planogram.
• Next to this installation, the team ensures the correct application of the labels.
• Products that are not available in-store, are immediately ordered in cooperation with the shop manager.

AGENCY OVERVIEW

BELGIUM


Field & Concept was born in 1989 and is an established value in the field marketing sector in the Benelux. Our core business lies in optimizing the brand awareness, visibility and sales. Through strategic and conceptual advice we enforce the sales force, brand activation, merchandising and logistics. We train and coach tailor-made and passionate teams with one clear mission: speak to the heart of the consumer.


We organize campaigns in Brand Activation through in- & out-store animations and Brand Awareness using a guerilla approach. To activate a brand, we bring effective brand messages to today’s consumer, with originality in order to stand out from the crowd, to seize their attention when and where they least expect it. Our aim is to hold people’s captive until they’ve absorbed the message, felt – tried – smelled the product… Your brand is in good hands!

Field & Concept Case studies
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