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Huawei

Huawei @ Summer Well

Brief
Introduce Huawei devices to the public (smartphones, tablets, wearables) through unconventional activations, perfectly integrated in the contextual environment of a summer music festival, yet meeting the high standards of Orange operator - as the main event organizer.


Solution
MSPS created an event creative concept that naturally integrated the products range under the communication umbrella and in the same time aligned with the overall event and the target: „Huawei Republic”. The Huawei pavilion from the Summer Well Festival had more than 300 sqm and the set-up accomodated several types of activations, depending on the product highlighed: Testing area, Sports area, Lounge area, Prizes area, Photos area etc. Beside production, the implementation included digital production also: Kinect app & mobile application.


Results
1200 participants at Huawei Kinect display 850 people signed in for Huawei ID Application 700 participants at Light Painting Booth 800 people tested Huawei devices More than people completed the 3 activities in order to sign in for a lucky draw.

AGENCY OVERVIEW

ROMANIA

MSPS is a leading Integrated Marketing & Sales Services Agency, founded in 1993. The company originated in Greece and has expanded its operations in Bulgaria, Romania and Cyprus, with central offices in Athens, Sofia, Bucharest and Nicosia. We offer integrated services covering all aspects of Marketing and Sales disciplines, ranging from tactical to strategic and from the consumer to the entire trade network. We are a one stop shop, offering our clients fully integrated services with results! Our mission is to be a valuable partner to our clients, assisting them in accomplishing their goals. We are committed to our clients, working as a team to achieve:

 

- Sales increase
- Distribution improvement
- Image enhancement
- ROI

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