Gillette Venus Embrace

Gillette Venus Embrace is the world leading brand in the personal case category. With a new design and an improved product launch, Caliptus was chosen to implement the instore marketing of the product on the Swedish market.

The launch was facilitated through special training and selection of the personnel with a well mapped logistic structure of handpicked stores.

The campaign was supported by an onsite offer, POS material and an introductionary inventive.




Caliptus is the leading agency in Sweden, both in matters of size, knowledge and experience in the fields of instore marketing, retail supportive services and sales promotions. Hence we are a full range partner, we have the capacity of handling all kind of campaigns and assignments regardless of size or conduct hours.


Among our customers you can find the largest FMCG retailers, suppliers and brands in the world. Working with Caliptus means working with quality throughout the entire value chain, giving our customers a high ROI and measurable results.


Our field staff, consisting of over 2000 persons and covering 100% of the country, are trained to conduct complex assignments, even in remote areas of Sweden.


Creativity, alongside with staff development has been one of our focus areas since the beginning in 2003. We have the ability to provide an entire Swedish department of creators, copywriters services and distributing it to final locations or targets. We thrive in an environment that puts our knowledge to a test. This is why we have conducted over 400 product launches on the swedish market., with multiple brands rewarded as "Product launch of the year".


CALIPTUS AB Case studies