DISCOVER THE EXPERIENCE OF IQFM ACKERMANN

Frito Lay

Goals
- Introduction of a new product/category
- Building trial
- Sales increase
 
Solutions


CONCEPT:
- Sales animation linked to sampling of chosen flavours of products
- Unique format to  distinguish hostesses from all other promotions

PRODUCTION:
- Clothing for hostesses
- Sampling trays linked to 3 SKU display

COMPLEX APPROACH:
- Regional trainings
- Logistics of materials and sampling products
- Transport of materials between regions

COURSE OF ACTION:
- Place: Auchan, Carrefour, Real, Kaufland, E’Leclerc, Tesco, Makro
- Reach: maximum visibility each weekend!


Results

- Effective brand awareness support
- Over 1.900 locations visited!
- Over 20.000 hours per month of hostess activity!
- One of the biggest such promotions in Poland – ever!

 

AGENCY OVERVIEW

POLAND

IQFM is an Anglo-Polish Field Marketing Agency present on the Polish market since 1996. We have worked with success for the leaders of many different branches - including food, drink, tobacco, telecommunications, CE and DIY.

 

We work with our clients to improve their product distribution, product display, sales volumes and market share - supplying them with teams of sales people that we recruit, train, manage and control. 

 

17 years of experience has made us an expert in sales force outsourcing, merchandising, sampling and events and with a wide range of other sales support tools that all form part of successful Shopper Marketing. Regardless of chosen tools the Agency’s goal and mantra is the same: “It’s all about sales!”.

 

IQFM ACKERMANN Case studies
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