European taste with re-seal

Leerdammer is market leader on semi-hard cheese in Western Europe and Bel Nordic chose RelationMedia to promote the launch of the Leerdammer cheese in Denmark. With our help the Danish shoppers now have developed a taste for the two new products – Leerdammer Original Slices and Leerdammer Caractere.


We took the bright yellow setup to a lot of FMCG stores and attracted much attention from shoppers who sampled the tasty slices. The cheese was arranged on stylish wooden cutting boards and the crew took extra care to demonstrate the packaging's easy re-seal feature. The mild taste was supported by our younger profiled crew creating an appeal to more than regular cheese buyers- and even children reached out happily for the cheese.




RelationMedia is Denmark’s leading shopper promotion agency and our primary focus is generating brand awareness and sale for your product. Our hallmark is a high level of service, know-how and professionalism.

RM Promotion executes product presentations and sampling activities in Denmark's biggest FMCG chains and in off-trade locations relevant for your target group. Our concept includes handling staff, store information and quality set-ups.


RM Greenhouse advises on creative experience development and design for B2C and B2B activities. We transform above-the-line campaigns into engaging shopper experiences and set up events around your brand.

Furthermore our RM Fieldservice handles educated sales teams and efficient merchandising as well as high-quality data collection for Denmark's biggest supermarket chains and major Danish and international suppliers.


Our staff holds experiences and skills in various fields relevant to promotion such as sale, marketing, retail, project management, ideation and design. In the field our more than 1,000 skilled and dedicated freelancers implement your activities insuring sale and appreciative responses from customers.