80 permanent promotors & 25 back-up promotors
> 5.500 animation days/year
Rotation of 6,25 % in the team in 2014
National spread with regional execution and optimization

Answer by F&C:
Since 2010 we have the pleasure to ensure the TASTING campaigns at Delhaize.

Every Friday and Saturday, Delhaize products are sampled and used in recipes during a live cooking and offered to the Delhaize shoppers.

Our project management team is in close contact with the Delhaize promotors and ensures interactive workshops to inform them about the upcoming campaigns and products.



Field & Concept was born in 1989 and is an established value in the field marketing sector in the Benelux. Our core business lies in optimizing the brand awareness, visibility and sales. Through strategic and conceptual advice we enforce the sales force, brand activation, merchandising and logistics. We train and coach tailor-made and passionate teams with one clear mission: speak to the heart of the consumer.

We organize campaigns in Brand Activation through in- & out-store animations and Brand Awareness using a guerilla approach. To activate a brand, we bring effective brand messages to today’s consumer, with originality in order to stand out from the crowd, to seize their attention when and where they least expect it. Our aim is to hold people’s captive until they’ve absorbed the message, felt – tried – smelled the product… Your brand is in good hands!

Field & Concept Case studies