DISCOVER THE EXPERIENCE OF Field & Concept

Coke Life

Briefing:
Planning of 100 teams of 2 persons
Routing of 30.000 visits in 3 weeks
Results… confidential


Answer by F&C:
We have proudly participated to the introduction of Coca-Cola Life in the OOH network.

AGENCY OVERVIEW

BELGIUM


Field & Concept was born in 1989 and is an established value in the field marketing sector in the Benelux. Our core business lies in optimizing the brand awareness, visibility and sales. Through strategic and conceptual advice we enforce the sales force, brand activation, merchandising and logistics. We train and coach tailor-made and passionate teams with one clear mission: speak to the heart of the consumer.


We organize campaigns in Brand Activation through in- & out-store animations and Brand Awareness using a guerilla approach. To activate a brand, we bring effective brand messages to today’s consumer, with originality in order to stand out from the crowd, to seize their attention when and where they least expect it. Our aim is to hold people’s captive until they’ve absorbed the message, felt – tried – smelled the product… Your brand is in good hands!

Field & Concept Case studies
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