Brussels motorshow


Set-up team for different car brands: an average of 150 sales advisors, 60 hosts and 30 parking boys per year

Answer by F&C:
• several car brands rely on us to set-up their teams of informants and hosts.
• The mission of these teams is a proactive approach towards the visitors of the fair, inform on product specifications and consumer benefits and direct the interested visitors to the sales executive for purchase.
• We take care of the recruitment through castings and ensure training modules of product and sales techniques to optimally prepare the teams for their mission.





Field & Concept was born in 1989 and is an established value in the field marketing sector in the Benelux. Our core business lies in optimizing the brand awareness, visibility and sales. Through strategic and conceptual advice we enforce the sales force, brand activation, merchandising and logistics. We train and coach tailor-made and passionate teams with one clear mission: speak to the heart of the consumer.

We organize campaigns in Brand Activation through in- & out-store animations and Brand Awareness using a guerilla approach. To activate a brand, we bring effective brand messages to today’s consumer, with originality in order to stand out from the crowd, to seize their attention when and where they least expect it. Our aim is to hold people’s captive until they’ve absorbed the message, felt – tried – smelled the product… Your brand is in good hands!

Field & Concept Case studies