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Bella Italia at Migros!

Bella Italia at Migros!
Everything for La Dolce Vita.

"There's a cool summer breeze and the smell of fresh basil and finely chopped Parma ham in the air..." No, we were not at the weekly market in Luino, but at the 'Bella Italia' promotional stand in Migros.

Italian character straight of a picture book - or rather a cookbook.

With charm and lots of Mediterranean enthusiasm, our saleswomen and salesmen working in pairs sold delicious Beretta salami, Parma ham and everything close to an Italian grandmother's heart. They also encouraged customers to take part in the Migros competition.

This very extensive and lively promotion was run in 53 Migros branches and left a lasting and positive impression with customers, which was also confirmed by the increased turnover figures. Live marketing at the highest level.

Client
Migros Genossenschafts Bund

Timespan
August 2015

AGENCY OVERVIEW

SWITZERLAND

We are an independent, owner-managed, below-the-line agency headquartered in Zurich with Swiss branch offices in Lausanne, Taverne, Ecublens and Unterengstringen and a European presence thanks to our membership of the international Sales Services International (SSI) network.

We specialise in live marketing. We develop and realise promotions. We plan and operate logistics. We develop and roll out project-related IT solutions. We have lean structures, dynamic teams and a pool of freelancers operating in a wide range of disciplines .

We act with entrepreneurial intelligence and make decisions based on sound common sense. We are skilled in staging challenging events and developing new ideas. We set trends and aim to become Switzerland's leading field marketing agency.

We go the extra mile day in, day out for our clients and our colleagues. We ask all the right questions and strive to come up with the best solutions. We live below the line and love promotions above all other else. We are Promotion-Tools.

 

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