Aviko National Ras Friet Tour

Following the success of Ras Friet in the OOH channel the tasty fries will become available in the supermarket channel.

Finally consumers will be able to prepare this popular product at home.


To create maximal awareness of the availability Brandwise activated a highly visible presence at supermarkets. Using a Dutch Icon, the "Frietkraam" (fries foodstand) effectuated the following perceptions:


1. Purchasing readiness:

  • tasting the product creates mood to purchase and consume
  • sampling in parking and in entrance to supermarket


2. Attention availability

  • Presence right by supermarket creates connection
  • 1+1 price offer for maximal conversion


The "Ras Friet" tour was highly effective in reaching its targets. Both tasting and coversion were continuously high resulting in a strong support of the introduction in the supermarket channel.





In a world where traditional media is losing its impact the need for personal contacts is greater then ever. With a strategic approach we supply integrated field marketing solutions with measurable results.We achieve this by finding your target audience and being present at the right time with the right means. With people as the ultimate medium, face-to-face, tangible and personal with a real conversation.


Brandwise develops result oriented field marketing strategies to create integrated solutions  that achieve your targets. For this we define which services to conduct, individually or integrated. We work through expertise as gathered in Business Intelligence center, analysis, measurement and creativity.

Business Intelligence

With Business Intelligence as the starting point for an effective field operation we act as your strategic sparring partner in addressing your challenges. Services include a.o.: sales & merchandising, interaction marketing (outdoor and indoor sampling, demonstrating and promotion services), hospitality services, VIP hosting, fair presence, auditing and event services.