Alpro Mild & Creamy Surprise Yourself

Innovative and highly effective instore activation for Alpro Mild & Creamy with the "Surprise Yourself" campaign.

In the search for a very specific target group Brandwise realized two essential key items:


1. Creation of setting that would in itself draw the Curiosity of the target group:

  • Innovative design using an interactive projection floor (first in supermarket channel)
  • Interaction through sample bar offering product variations in samples
  • Presentation of product assortment in all 4 variations
  • Setting fully branded conform Alpro house style (aligned with the target group)


2. Maximal engagement with target group through Intelligent Location Planning

  • Full analysis of target group shopper footprint and mobility track
  • Results translated to identification of regions with high % target group
  • Effectuation of supermarkets within identified regions
  • Concrete higher effect through placement of setting on monday with activation in weekend (extension of activation period)


The instore activation for Alpro Mild & Creamy shows a high redemption during the activation period as concret creation of new users (durable uplift in following periods)






In a world where traditional media is losing its impact the need for personal contacts is greater then ever. With a strategic approach we supply integrated field marketing solutions with measurable results.We achieve this by finding your target audience and being present at the right time with the right means. With people as the ultimate medium, face-to-face, tangible and personal with a real conversation.


Brandwise develops result oriented field marketing strategies to create integrated solutions  that achieve your targets. For this we define which services to conduct, individually or integrated. We work through expertise as gathered in Business Intelligence center, analysis, measurement and creativity.

Business Intelligence

With Business Intelligence as the starting point for an effective field operation we act as your strategic sparring partner in addressing your challenges. Services include a.o.: sales & merchandising, interaction marketing (outdoor and indoor sampling, demonstrating and promotion services), hospitality services, VIP hosting, fair presence, auditing and event services.