Marketing

THE BEST PARTNER TO INCREASE YOUR ROI

DISCOVER YOUR POTENTIAL WITH OUR MARKETING SERVICES

The objective of our marketing services is to keep our clients’ brand promises. We inspire and influence shopper behaviour across distribution channels and countries at the critical point of purchase, and beyond. Bundled around brand activation and bringing brands to life at the shelf, our services are tailor-made to suit your needs. They can be activated on a switch-on, switch-off basis for short term, tactical projects, as well as on a contract basis for strategic initiatives.

 

Our marketing services are:

 

 

Surf the website to read about our experience, feel free to contact us for any further information.


PROMOTION-TOOLS

Switzerland
Bella Italia at Migros!

"There's a cool summer breeze and the smell of fresh basil and finely chopped Parma ham in the air..." No, we were not at the weekly market in Luino, but at the 'Bella Italia' promotional stand in Migros.


PRAESIDIUM

Italy
RevlonPro

The objectives of the project powered by Praesidium for the professional hair care brand Intercosmo by RevlonPro are customer satisfaction and sales growth, both for the brand and for the hair salon.


PRAESIDIUM

Italy
LAGOSTINA

With a category management and visual merchandising program Praesidium helped Lagostina to focus on assortment and displays in order to improve the perceived value of the different product lines.


MSPS

Romania
Davidoff

Promo activation at seaside with instant prizes & increase products and brands visibility at the shelf.


MSPS

Romania
Huawei

MSPS created an event creative concept that naturally integrated the products range under the communication umbrella and in the same time aligned with the overall event and the target: „Huawei Republic”.


Tazovsky

MSPS developed an incentives program for sellers in order to increase recommendation& sales for Tazvosky and supported them in sales process through consumer promo.


SALES HOUSE

Slovakia
Liptov Pološtiepok

In May, June and July we were doing promotions with aim to promote new product - Liptov Pološtiepok for grilling.


SALES HOUSE

Slovakia
Gillette

At selected stores Kaufland was organized promotion for customers for products Gillette.


SALES HOUSE

Slovakia
Ariel

SH Promoters spoke to cutomers in all the stores Metro in Slovak Republic and they presented products P&G.


SALES HOUSE

Czech
Mystery store

Sales House agency executed fragrance store checks


SALES HOUSE

Czech
Nestlé

Hostesses support sales of Dolce Gusto in various ways.


SALES HOUSE

Slovakia
Kelt Radler

Sales House realized for Heineken company, promotions with aim to promote product Kelt Radler with lemon flavour.


SALES HOUSE

Slovakia
Dove Beauty

Dove beauty advisors are presented at selected Tesco and Globus stores during September and October.


SALES HOUSE

Slovakia
Hubert

Summer support Hubert Club campaign


Activity Group

Russia
Merchandising

We are actively developing in merchandising for local and international companies. Also, we provide placement of goods at the additional shelf-places in the trade networks.


BRANDWISE GROUP

Netherlands
Aviko National Ras Friet Tour

Following the success of Ras Friet in the OOH channel the tasty fries will become available in the supermarket channel...

TAGS: Tasting, Sampling, Food

BRANDWISE GROUP

Netherlands
Samsung Area Domination

Generation of traffic towards store in combination with brand presence. A 3-step plan using area domination to address consumers and have them adjust their shopping pattern and engage with Samsung...


BRANDWISE GROUP

Netherlands
Alpro Mild & Creamy Surprise Yourself

Innovative and highly effective in-store activation for Alpro Mild & Creamy with the "Surprise Yourself" campaign.

In the search for a very specific target group Brandwise realized two essential key items...

 

TAGS: Food, Activation

BRANDWISE GROUP

Netherlands
Dr. Oetker Tradizionale

Brandwise has created an interactive roadshow for Dr. Oetker. As part of a multi-brand program the activation for Tradizionale has a connection with social media.


BRANDWISE GROUP

Netherlands
Nivea Sun Protection

At the start of the summer Beiersdorf wanted to inform people about the importance of wearing sun protection. To effectively communicate the message, Brandwise realized a creative concept to reach the target audience.

 

...

TAGS: outdoor, cosmetics

FRESCH THINKING (Associate Member)

Norway
Lufthansa - Sounds in the world

Fresch Thinking conducted Lufthansa’s digital and event campaign 2012/13 – Sounds in the world, and was responsible for the idea, design and implementation.

 

To join the campaign the participants had to listen...

TAGS: travel, digital, event

RELATION MEDIA

Denmark
Alpine Cheese Table

The premium brand Castello mold cheese line is a well established and well liked product of Danish dairy giant ARLA Foods. Now the brand has expanded with the delicious Alps Selection line and RelationMedia introduced the new tastes to shoppers...

TAGS: launch, dairy

MSPS

Greece
Coca-Cola Light Experiential Marketing

The objectives
Create a memorable and positive beverage consumption experience of Coca-Cola light with an aim to recruit new users, refresh the existing ones and remind them of the unique taste of Coca-Cola light.

The Idea...

TAGS: drinks, activation

PROMOTION-TOOLS

Switzerland
Grand Marnier icecold is in the House

Grand Marnier – the most widely exported liqueur for 25 years. The international best seller and well-known brand is sold in 150 countries. There is now a new Grand Marnier experience: Grand Marnier icecold! ...

TAGS: drinks, outdoor, activation

PLUS PROMOTION SALES

Austria
Loctite Mini-Do-It-Yourself-Store

 

- Development of the „Smallest Do-It-Yourself-Store in the World“

- Events in front of Austrian Universities (nationwide)

- September-October 2012

- 1 team leader and 3-4 dedicated promoters
-...

TAGS: DIY, sampling

RIM / Blackberry

To promote the Blackberry Curve smartphone, the company Research in Motion (RIM), asked their above-the-line agency and Promo Sapiens to think about different ways to activate consumers.

 

Promo Sapiens integrated different...

TAGS: telecommunication, outdoor

FRESCH THINKING (Associate Member)

Norway
Tassimo Takeover

When Mondelez International launched the Tassimo Brand in Norway September 2011, we conducted a large event at the Oslo Central Station – “Tassimo Take over”. We did the same event in 2012.

 

With several...

TAGS: drinks, electronics

MSPS

Greece
Philips Satin Perfect Street Squad

The objectives
Generate word of mouth for the new Philips SatinPerfect epilator, create engagement with the target group, increase the reach of street promo, create a carry-over effect through social media

The Idea – the...

TAGS: electronics, outdoor

PAPUA

Finland
Finnish promotions

We execute both locally and nationwide demo days and promotions.

 

The target is to improve sales and consumers awareness of  our customers product or service portfolio.  

 

Promotion...

TAGS: dairy, tasting, snacks

P&G Promotions

Lauritzen works for P&G and its brands Head and Shoulders, Always, Pantene, Braun, Ariel and Oral B continously since 2005.

They establish complete advisory teams supporting sales in the area of beauty, hair care and colouring in the national hypermarket chains and drugstores.


IQFM ACKERMANN

Poland
Frito Lay

Goals
- Introduction of a new product/category
- Building trial
- Sales increase

TAGS: snacks, launch

PROMOTION-TOOLS

Switzerland
Western Union Roadshow

"Pass money quick and easy" - that's the message of Western Union. And all those who haven't heard it yet are set to do so now. Passers-by are actively approached and made aware of Western Union and its services using buzz words and phrases...

TAGS: finance, roadshow

BRANDWISE GROUP

Netherlands
Sourcy Vitaminwater

Sourcy Vitaminwater is a true on-the-go product. To emphasize this aspect, Brandwise realized a sampling campaign that located the target audience at relevant moments during the day.

 

By creating an intelligent location...

TAGS: drinks, outdoor, activation

RELATION MEDIA

Denmark
European taste with re-seal

Leerdammer is market leader on semi-hard cheese in Western Europe and Bel Nordic chose RelationMedia to promote the launch of the Leerdammer cheese in Denmark. With our help the Danish shoppers now have developed a taste for the two new...

TAGS: dairy, launch

PLUS PROMOTION SALES

Austria
Coke Zero Experiential Sampling

 

The “perfect serve”: perfectly chilled product sampled to the right person at the right moment at the right location.

 

- Sampling period May, June, July and August 2012

- Activity...

TAGS: sampling, drinks, roadshow

Nestlé-Galak

Caramel, Babelutte, Nougat & Cuberdon. 4 new limited editions that were launched by the chocolate brand Galak. 4 tastes that remind us of when we were a child. Nestlé asked Promo Sapiens to create an activation campaign to stimulate...


PROMOTION-TOOLS

Switzerland
Hakle Moist - try it out!

In Switzerland, over 60% of people do not use moistened toilet tissue. That's about to change! Our strategy is: take one and try it out. 

 

It was in the middle of hectic train stations and shopping centres that we...

TAGS: hygiene, sampling

PRAESIDIUM

Italy
Milan & Nescafé Dolce Gusto

The need to communicate the partnership between NESCAFÉ Dolce Gusto and A.C. Milan became a valuable opportunity to interact with Nestlé potential consumers. The direct engagement based on emotional identification is reinforced by...

TAGS: activation, drinks

Lauritzen for Unilever

Lauritzen does in-store promotions for Unilever and its brands Knorr, Algida, Saga and Rama since 2002.

 

They organise kitchen shows, product launces, consumer sweepstakes, in-store tastings in hypermarket and supermarket chains.


BRANDWISE GROUP

Netherlands
Lätta product (re)launch

In 2012 Unilever (re)introduced the brand Lätta in the Netherlands.With a new proposition a renewed Lätta was presented to the target audience. Brandwise acted as partner for both the instore promotions as the sampling campaign at...

TAGS: sampling, tasting

RELATION MEDIA

Denmark
Surprisingly fun

We helped the Pepsico company - Quaker Oats Scandinavia - to combine product sampling of Havrefras and on-pack-campaign activation in an experience for the shoppers in Denmark’s leading hypermarket chain Bilka.


Our...

TAGS: snacks, children

FMG

France
Canal+ Sales Promotion

Every year, DMF is involved in more than 40,000 days of on-the-ground sales promotion, with a 98% service level. Our activities are segmented into 3 sectors to fully take into account the features of each product and market:

...

TAGS: electronics

PROMOTION-TOOLS

Switzerland
Real taste. Zero sugar. Yes, it's possible!

Is it possible to enjoy the real taste with zero sugar? Yes, it’s possible! With the Coca-Cola Zero Promotion 2012.

 

 

 

The Coca-Cola Zero teams are visiting various Swiss cities in German- and...

TAGS: drinks, activation

BRANDWISE GROUP

Netherlands
Hospitality Services

Brandwise specialises in providing tailor made hospitality services. Central in the service are the specifics objectives of the customer. Based on these Brandwise provides candidates with a profile that fit with the tasks and the target...

TAGS: activation

CALIPTUS AB

Sweden
Gillette Venus Embrace

Gillette Venus Embrace is the world leading brand in the personal case category. With a new design and an improved product launch, Caliptus was chosen....


CALIPTUS AB

Sweden
Pringles

The world leading brand in potato chips, Pringles, choose Caliptus for its instore marketing acticities in Sweden......


PROMOTION-TOOLS

Switzerland
HP – A Success Story

Since 2009 Promotion Tools has been conducting sales promotion events for Hewlett-Packard throughout Switzerland.


PROMOTION-TOOLS

Switzerland
WINDOWS 8.1: ROADSHOW

Promotion Tools developed a new stand concept for the Windows 8.1 Update and are carrying out a nationwide roadshow.


Field & Concept

Belgium
Proximus

For Proximus we enable dedicated merchandising teams, under supervision of an experienced project management team, for the set-up of promotional campaigns and qualitative visibility support throughout the year in the Proximus network.


Field & Concept

Belgium
Mondelez

Dedicated team of 70 merchandisers that are present on a daily basis in the network of F1 and F2 retailers. 50.000 hours are performed per year in a network of 150 POS.


Field & Concept

Belgium
Nespresso

in-store promotional activities


Field & Concept

Belgium
Coke Life

Field & Concept has proudly participated to the introduction of Coca-Cola Life in the OOH network.


Field & Concept

Belgium
Delhaize

Every Friday and Saturday, Delhaize products are sampled and used in recipes during a live cooking and offered to the Delhaize shoppers.


Field & Concept

Belgium
PAB - Innocent

Product tastings in supermarkets in an original and attractive way.


Field & Concept

Belgium
Brussels motorshow

Set-up team for different car brands


Field & Concept

Belgium
L’OREAL

The merchandisers install the new L'Oréal products


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